Back in 1998, Bill Duxbury and Rick Hoop decided to leave very successful and secure careers in the transportation industry to pursue the purchase of a regional audio and video store called Classic Stereo. Nearly 14 months later (in January of 2000) we took possession of the Classic location in Mishawaka, Indiana under the corporate name - Dynamic A/V, Inc. Three short months later, we also acquired a small (Builder Owned) custom Install company called Lifestyle Consulting.
The first several years were very difficult – to say the least. In spite of growing the business against tremendous odds, it became obvious that the future of electronics sales (like so many other small businesses) would be dominated by big box retailers like Best Buy, Walmart, and ABC Warehouse, not to mention the growing interest in internet shopping.
From almost day one, we knew that the future of the business was in Custom Installation and we focused most of our attention on growing that side of the business. As fast as revenues derived from Custom Install grew – retail numbers equally declined. With a never say die attitude we made the difficult decision to close the retail operation in April 2003 and focus 100% on Custom Installation. It was one of the best decisions we've ever made.
It’s rare that a company has the opportunity to reinvent itself by cutting out what isn’t working and marching forward with what is – but that’s exactly what we were able to do. Since making that change the company has never looked back. Lifestyle Consulting is clearly the go-to company for high end Home Theater and Home Automation in Michiana. Additionally, at the request of several influential customers, Dynamic also started a Security division in 2003 called Iron Clad Security (ICS). Over the next several years ICS has become the company of choice for consumers wanting the very best combination of peace of mind, value, and world class service.
Supported by some of the very best Builders, Architects, and Interior Design Organizations, Lifestyle Consulting has built a reputation for follow-through and quality.
Our philosophy is simple - we want every customer to have an outstanding experience with the company as well as the products and services we offer. With each and every sale we make a conscious effort to deliver more than what’s expected, instead of falling short like so many other companies. Lifestyle's very best advertising is our distinguished list of customers.
If you’re curious on which Low Voltage company to use for your project – check around and ask significant people in the community – the overwhelming response will be Lifestyle Consulting!
* CELEBRATING 20 YEARS IN BUSINESS *
On January 2nd, 2020 Dynamic A/V, Inc., celebrated it's 20th anniversary. Although the company has changed over the years - we are still operating on the fundamentals and core values that we started with. We still operate under the parent company Dynamic A/V, Inc., and have two primary DBA's: Lifestyle Consulting and Iron Clad Security.
We've been incredibly fortunate to work with so many amazing customers and have had the privilege to be involved in countless projects in support of our community. To all of you, we say a heartfelt 'Thank you, for without the support and referrals we would have never reached this milestone.
We have always been an Indiana based corporation that primarily concentrated on projects in Northern Indiana and Southwestern Michigan, but as is the case with many successful organizations we have expanded our service area as well as our customer base. We are proud so say that we have completed projects as far West as Oregon, as far North as the Upper Peninsula of Wisconsin (Phelps), as far East as New York, and as far South as Tennessee. What started out as a predominately Residential company has evolved into a company with an equal blend of Residential and Commercial opportunities.
On the Residential side we continue to work with many of the largest and most influential builders around, and on the commercial side we have secured national contracts with fortune 500 companies like: Johnson Controls, Tyco Integrated Security, and Sensormatic, Inc., FAHS Construction New York, and vendor status with the University of Notre Dame.
The following is a list of just a few of those special projects:
- Lowe's Home Improvement (multiple locations)
- Wal-Mart Stores (multiple locations)
- Ross Dress for Less Stores (multiple locations)
- Dunham's Sports Stores (multiple locations)
- Beacon Medical Group
- The Hoosier Lottery
- St. Joe County Court Houses (South Bend and Mishawaka)
- Ace Hardware (multiple locations)
- Zion Evangelical Church
- The VFW (multiple locations)
- Holiday Inn Express
- Allied Physicians
- American Legion
- Innovation Park at Notre Dame
- The Harbor Grand and Marina Grand Hotels
- Mancino's (multiple locations)
- Orchard Hills Country Club
- Michiana Hematology Oncology
- Mishawaka Parks Department
- Navarre Hospitality Group (multiple locations)
- Physicians Holistic Health Alliance
- TGI Friday's
- The Learner Theater